These 14 Instagram-Perfect Places in Europe Will Get Under Your Skin

Ascona, Switzerland

Somewhere in the south of Switzerland, in the canton of Ticino, lies one of the prettiest and most exclusive resorts in Europe – Ascona. Once a little fishing village, this Italian-style gem is now one of the nation’s most famous destinations, attracting travelers and artists from all over the world with its splendid scenery and delightful old-world charm.

The picturesque town on the sunny shores of Lake Maggiore, in the Italian part of Switzerland, makes the most of its glorious setting and mild Mediterranean climate with a lovely lakeside promenade lined with handsome old buildings, stylish open-air cafés, and bohemian painters trying to reproduce on canvas the lyrical beauty of Ascona.

Built around a 16th-century basilica, its Old Town (Borgo) – a warren of narrow winding lanes, with colorful piazzas, art galleries, and fancy shopping boutiques – is equally seducing. And so is the classy, laid-back atmosphere, or its reputed jazz festival, held each summer on the picturesque Swiss shore of Lake Maggiore.